What are QR codes?

A QR code is a sophisticated bar code when scanned information will instantly be downloaded onto your smartphone, iPad and various other devices. Examples include contact information, a web page, a PDF, a Facebook Page or event promotion to name just a few.

Today QR codes can be found everywhere, from product packaging and shop displays to printed advertisements. The number of people using smartphones is increasing every day which means that QR codes have the potential to have a major impact on society and particularly in advertising, marketing and customer service with a wealth of information available just one scan away.