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A Key way to Build Credibility in a Small Business

by | Print Depot News

Invest in Letterheads!

Why should you? Well everything you show or give to a customer makes an impression. The better the impression you make – the better your chances of getting the business.

Having a letterhead may simply set you apart from other people in your industry or trade trying to win the same business. If you present yourself well and leave a printed or handwritten quotation on a letterhead then you look infinitely more professional than someone who seems to pluck a figure from the air and leaves a scrap of paper or better still nothing.

Giving a letter, quotation or estimate on a letterhead shows to your potential customers that you are serious about your business, serious about doing business and it shows that you are organised and professional. In essence it builds credibility.

Giving a customer information on a letterhead builds confidence. It is a legal document that shows your company details, address & phone numbers, VAT number, company registration number or PPS number. It demonstrates that the customer will have some comeback and builds a buffer of security.

Tip: Use your letterhead to provide invoices, statements, letters, instructions, estimates, quotes, information, recommendations, testimonials, notices and letter drops to other local potential customers. This way you can buy in bulk and make substantial cost savings and every piece of information you give a customer has consistency and is constantly placing your brand in the hand of your customer.

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