Millward Brown Lansdowne

Market research specialists, Millward Brown Lansdowne, were commissioned by Failte Ireland to provide a comprehensive survey of tourists during their visit to Ireland, for completion on their return home.

Among the challenges in this job was the fact that the survey was in six different languages, with 20 pages of questions, and each language had to be sequentially numbered.

We also had to make the layout and flow of the document easy to work with and understandable for the tourist.

Working with the client, we were able to provide a very well designed survey in English taking into account all the technical difficulties that arose.

Subsequently, through a translation partner, the other five languages were incorporated into our English design and all six languages were delivered with a very successful outcome.