Carroll’s Irish Gift Stores is one of Dublin’s major retailers, with nine stores in Dublin city centre. They were anxious to give something to their customers, who were mainly tourists and have supported them over many years.
They decided they would like to produce a free tourist map of the city as a customer gift, and we were commissioned to design and print this map.
The product was printed as an A3 sheet both sides, and folded to DL for ease of use and compactness. On one side, we were able to advertise a range of products from the Carroll’s stores, including the FAI Football Store and the Guinness range of products and clothing. Coupled with this, some of the major bus tour operators were also happy to advertise.
On the map side, we were able to incorporate all the major tourist attractions in the city, with the Carroll’s Irish Gift Stores and all the walking distances between these locations, plus lots of other useful and practical information.
This product was a great success with Carroll’s customers and has been reprinted on many occasions. It has also been rolled out in Belfast and is currently being designed for Cork.