How to integrate print and digital media

We are in an age of digital media and we cannot ignore this fact, but equally we cannot afford to ignore the value of printed materials.

It’s important to market your business in every way suitable to your product or service. That is why we use both digital and print media to promote our print business.

In this article we have put together some tips for great marketing using print and digital mediums.

Branding
Have a consistent look and feel to your brand whether it be online or on paper.
Keep your website and all printed materials up to date.
Use both print and digital media to promote your product, service, promotion or offer.

On your company Printed Materials
•    Make sure you include your Website address and Email address
•    If you use them consistently, add your social media sites such as your Blog, Youtube, Facebook and Twitter addresses and logos.
•    Use QR Codes to bring customers directly to what they are interested in. If a client scans the QR code for product or service X then they should be brought directly to product X information.

QR Codes can also be used to share contact information.
Go to delivr.com/QR-Code-Generator and choose “code type” “contact information”, fill in your contact information and generate the QR code. When someone scans the code it will give them the option to save all your contact details.
Let people know if you have a newsletter (either print or digital) and direct them to where they can sign up.

On your website
•    Links to PDF versions of your company information such as Leaflets and publications.
•    Have a form to order printed versions of your leaflets and publications.
•    Have Links to PDF versions of application and order forms.
•    Have Links to your social media sites.
•    Promote signing up for a printed or digital newsletter to your customers and prospects.
•    Use both print and digital media to promote your product, service, promotion or offer.

Business Card Check!

Before you hand out your next business card just stop for a moment and make sure you’re presenting the image that you want to present.

Is the card clean?

Are the edges clean and crisp?

Is the card cut straight?

Can you clearly see your Company Name?

Can you clearly see your name?

Can you read or rather can someone else read all the information easily?

If a person did not know you, would they know what you or your business does?

Is all the information correct?

Are there any spelling errors?

Are the colours consistent with your brand and other printed materials?

The first impression you make is you and your appearence. The second is often your business card. When you present your business card make sure you don’t have to make excuses.

We reccomend using a business card holder to keep your cards clean and in good condition.

Leinster Rugby Fixtures List

We are delighted to launch our handy list of fixtures for Leinster Rugby Rabo Direct and Heineken Cup matches. If you are a rugby fan, this list is essential. We can also produce them for Munster, Connacht and Ulster.

If you like this card and see it as a good marketing and branding opportunity we can fully brand it for your company by dropping in your logo and contact details on the front and reverse of the card. This is a great way of staying in touch with your customer and building your brand.

The prices are as follows

250      Design and print full colour  €135.00

500      Design and print full colour  €175.00

1000    Design and print full colour €195.00

If you are involved in sponsoring your local club or sporting events which have fixtures we can adapt this card to your needs.  Please call us for details and we will be delighted to help you.

If you’re interested just give me a call on 086 2505133 and I can arrange a proof.

Each card is printed full colour both sides with your logo on the front and contact details on the back. They are also scored and matt laminated on 300gsm card so they fold to the same size as a business card. Prices exclude VAT at 23%.

All you have to do is give them out to all your customers and prospects!

Click here to download the fixtures poster

Examples of good use of QR codes:

There is an infinite number of ways to use QR codes to market your business. The convenience at which they can be used really makes them unique and a must for all companies and individuals to use.

• On the door of a shop, bring up information on the shops opening hours, contact information, products, services provided and website.
• On price tags in a store, take them to a full spec of the product.
• On a ‘For Sale’ sign, give more information and possibly a video.
• On your conference name tag, bring up contact information or website.
• To connect to a Wi-Fi network, so there is no need for passwords.
• Add to social media sites; pass on contact information or website.
• Send a Tweet.
• On your luggage, in case it gets lost.
• On personal belongings, for example books.

Whether it is marketing new products, promoting special offers or protecting personal property QR codes are a simple highly effective tool that can bring added value to the user.

How to use QR codes

All you need to read a QR code is a smartphone and a QR code reader app, we recommend that you use the i-nigma app.

When you want to read a QR code all you have to do is launch the App and an on screen framing guide will appear and you will see that the device’s camera is activated. You now have to line the camera of your device up to the QR code you want to scan and hold the device steady until the App can read the code in front of it. When the App recognises the code it will display the information that was programmed into it.

Making a QR code is simple and anyone can do it, there are a host of websites that can do this for you, we would recommend using delivr.com. We would advise saving QR codes as EPS files as these can be easily re-sized without distorting the quality or affecting the code.

Tips:

• Ensure that QR codes lead to a site that has mobile friendly content.
• Don’t have one in a place where it is impractical to be scanned, for example on motorway signage where the traffic moves quickly, or in an airline magazine.
• Make the content of the QR code useful.
• Don’t have one on your website that leads directly back to your website.